Media Buyer

The employer is looking for a media buyer to purchase and scale traffic for its own gambling product with a focus on Tier-1 GEO. The primary channel is Facebook Ads: launching, setting up and optimizing campaigns, testing creatives, working with a tracker and analytics. Requires 2+ years of experience in the gambling vertical and readiness to confirm results with statistics.

What you'll do

• Purchasing and scaling traffic for the in-house gambling product with a focus on Tier-1 GEO
• Launching, setting up and optimizing Facebook ad campaigns: managing budgets, audiences and ad bundles
• Analyzing traffic performance and key metrics
• Monitoring traffic quality and user behavior
• Testing and optimizing creatives for Facebook
• Working with a tracker and analytics
• Finding growth opportunities, optimizing unit economics and collaborating with the team to improve Retention, Revenue and other business metrics

What we need

• 2+ years of experience as a media buyer in the gambling vertical
• Hands-on experience buying traffic via Facebook Ads and independently launching and optimizing ad campaigns
• Experience working with Tier-1 GEO
• Availability of up-to-date statistics for the last 2 months
• Readiness to provide tracker screenshots or performance statistics
• Understanding of key media buying metrics and gambling product economics: CPA, ROI, Revenue, NGR, Retention and LTV
• Willingness to grow in media buying, test new approaches, work with feedback and improve skills
• Readiness to complete a test task

What's in it for you

• Remote work from anywhere in the world
• Competitive salary and attractive bonus system, high performance-based bonuses
• Transparent analytics: ability to track your own statistics, key metrics and traffic buying results
• Professional growth: developing media buying expertise, working with Tier-1 GEO and participating in scaling ad campaigns
• Regular feedback: open communication with the team, discussion of results and the ability to quickly adjust and improve approaches

Stack & operators

Target geo