CRM Manager

Job opening for CRM Manager in an iGaming holding. Remote work. Tasks include segmentation, launching communications, CRM setup, and A/B testing.

What you'll do

• Formation and segmentation of customer base
• Launching communication with clients via standard channels (Telegram, Email, SMS, messengers, chat, Push), evaluating their effectiveness at start and increasing effectiveness after launch
• Creating and configuring chain segments in CRM systems (Customer IO)
• Creating and maintaining communication calendar
• Setting up triggers
• Layout of templates in mailing service
• Interaction with designers and copywriters for content preparation
• A/B testing of email subjects, email size, visual content, etc.

What we need

• Relevant work experience from 1-1.5 years
• Experience in iGaming from 1 year
• Experience with CRM (Customer IO)
• Analytical skills (understanding how to analyze the success of a communication campaign)
• Experience with email, sms, push sending services
• Experience setting up analytics and data processing systems
• Excellent knowledge of Google suite
• Experience with task trackers (Asana, Jira, etc.) and document storage (Google Disk, Notion, etc.)

What's in it for you

• Quality experience, skill growth, and maximally comfortable working atmosphere
• Fully remote work
• Flexible start at 10-11 AM (GMT+3), 8-hour workday, 5/2 schedule
• Salary payments twice a month

Stack & operators