CRM / Retention Manager

An international iGaming project is looking for a CRM / Retention Manager to develop the CRM function: segmentation, trigger chains, email/SMS/push campaigns. The role involves launching bonus campaigns, retention and reactivation scenarios, as well as analyzing results and running A/B tests.

What you'll do

• Manage the CRM function: segments, attributes, events, campaigns, and trigger chains
• Launch and optimize Email, SMS, Web Push, and APK Push communications
• Develop bonus campaigns, retention and reactivation scenarios
• Analyze results, run A/B tests, and improve CRM funnels
• Work with player segmentation based on behavioral and financial data

What we need

• At least 2 years of experience as a CRM Manager in iGaming
• Advanced knowledge of CRM platform features (segmentation, Broadcast, Liquid, triggers, profile attributes)
• Understanding of data architecture (identify, track, attributes)
• Experience working with Tier-2 / Tier-3 GEOs
• Understanding of metrics: LTV, ARPU, Churn Rate, DAU/MAU

What's in it for you

• Fully remote work
• Work in an international iGaming project
• Opportunity to influence the CRM strategy and test new hypotheses
• A team driven by initiative, experiments, and strong expertise

Stack & operators

Target geo