Head of CRM Retention

A growing digital project in iGaming is looking for a hands-on leader in CRM Retention. The role involves managing the CRM direction and a small team, building communication chains, segmenting the database, and launching loyalty/reactivation campaigns. Key metrics: LTV, ARPPU, retention.

What you'll do

• Managing the CRM direction and a small team.
• Building communication chains (email, push, SMS, WhatsApp).
• Segmenting the database, launching loyalty and reactivation campaigns.
• Growing key metrics (LTV, ARPPU, retention), A/B tests and analytics.

What we need

• 2+ years in CRM Retention.
• Experience managing a team.
• Working with data, segmentation and loyalty programs.

Nice to have

• Knowledge of LATAM and Spanish (B1–B2).

Stack & operators

Target geo