Media Buyer (Facebook or TikTok)

We are looking for an ambitious and experienced Media Buyer to efficiently attract and scale traffic via Facebook Ads or TikTok Ads. The role involves running and optimizing ad campaigns, working with creatives, technical setup, account management, and analytics.

What you'll do

• Traffic buying: launching, managing, and optimizing ad campaigns on Facebook Ads or TikTok Ads.
• Working with creatives: independently finding effective approaches, hypotheses, and trends or setting clear briefs for designers and the creative team.
• Technical setup: working with tracking systems, pixels, events, analytics, and attribution.
• Account management: working with ad accounts, Business Manager, agency and farm accounts, and related tools.
• Optimization and scaling: analyzing metrics, finding growth opportunities, optimizing ad campaigns, and scaling profitable combinations.
• Analytics: monitoring key metrics and making data-driven decisions.

What we need

• At least 9 months of experience as a Media Buyer.
• Hands-on experience with Facebook Ads or TikTok Ads.
• Understanding of key marketing metrics: CTR, CPC, CPM, CPA, ROAS, ROI.
• Ability to analyze data and make decisions based on statistics.
• Experience scaling successful ad campaigns.
• Understanding of tracking, attribution, and web analytics principles.
• Willingness to present cases and results of your work.
• Analytical mindset and result orientation.

What's in it for you

• Strong team: opportunity to work in a professional and result-driven environment.
• Interesting tasks: working with budgets and the opportunity to scale successful projects.
• Career growth: development within the company and exchange of experience with strong specialists.

Stack & operators