Chief Marketing Officer (CMO) iGaming

The employer is a technology developer in IT and fintech specializing in iGaming; its flagship product is a marketplace for online games and platforms offering personalized access to content, offers and financial services. The company operates in CIS countries and is entering the LATAM market. They are looking for a CMO to shape the marketing strategy for CIS and LATAM, grow paid and affiliate channels, and build media buying and player retention funnels.

What you'll do

• Select priority markets and channels and shape the marketing strategy for CIS and LATAM
• Validate hypotheses and make data-driven decisions (A/B tests, cohort analysis)
• Develop paid channels: Facebook, in-app, ASO, Moloco, paid search, SEO/SEM, social media and other sources
• Work with in-house media buying and external teams: test traffic bundles, control quality, scale effective campaigns
• Source, onboard and manage webmasters and partners, negotiate terms
• Work with CPA, RevShare and Hybrid models
• Set up Scaleo, Keitaro and similar systems: postbacks, integrations, attribution, pixels, BI reporting
• Plan and allocate budget based on ROI, aligning it with the CFO
• Monitor CPA/CPI, LTV, retention, payback period, ROAS
• Control affiliate payouts and reconciliations, traffic quality and fraud
• Shape positioning and offers for different segments and CIS/LATAM markets
• Develop email, push, Telegram and other channels
• Build the player journey from registration to first and repeat deposits: segmentation, trigger chains, reactivation
• Hire, train and manage employees and contractors
• Establish collaboration between marketing and product, Sales, analytics, payments and engineering

What we need

• 5+ years in marketing, including 2+ years in gambling (iGaming, betting, casino, lottery)
• Experience managing budgets and building marketing strategy
• Experience working with CIS and/or LATAM markets
• Practical understanding of Facebook, in-app, ASO, Moloco and other traffic sources
• Experience working with media buying teams (in-house and external) and affiliate traffic
• Knowledge of CPA, RevShare, Hybrid models and experience negotiating with partners
• Experience with trackers and affiliate platforms (Scaleo, Keitaro or similar): postbacks, integrations, attribution
• Understanding of metrics: LTV, Retention, payback, ROAS, traffic quality
• Analytics: Excel/Google Sheets, BI systems (Tableau, GA, Mixpanel, Amplitude or similar)
• Knowledge of gambling marketing specifics: advertising restrictions, antifraud, player typification
• CRM and retention experience: trigger communications, reactivation, bonus mechanics
• Understanding of how to work with retention and a track record of real contribution to its growth (metrics, hypotheses, experiments, results)
• Experience hiring and managing a team

Nice to have

• An established personal partner base (webmasters, media buyers, partners)
• Experience launching new products in gambling
• Knowledge of payment systems and fintech
• Experience with high-load products

What's in it for you

• Competitive compensation matching experience and results
• Real impact: you shape the strategy of a fast-growing project and own the result
• A strong team across product, analytics, engineering, payments and support
• Fully remote format
• Launch and scaling of directions in CIS and LATAM

Stack & operators

Target geo