CRM Manager (iGaming: Casino & Betting, LATAM)

The company is launching a new online casino and sportsbook project with a focus on LATAM markets: Mexico, Colombia, Chile, and Argentina. We are looking for a specialist who can independently build the CRM function from scratch, develop a player engagement strategy, and launch communications that retain customers and increase LTV. This role suits a responsible and punctual specialist ready to work without constant supervision and be accountable for results.

What you'll do

• Develop a CRM strategy for the new project with a focus on LATAM markets.
• Design and launch player lifecycles: onboarding, activation, retention, reactivation, VIP.
• Set up automated funnels: welcome series, trigger campaigns, churn prevention, reactivation flows.
• Segment audiences by behavioral and transactional data (deposits, casino/betting activity, RFM analysis).
• Develop bonus mechanics and promo calendar: free spins, cashback, missions, tournaments, loyalty programs.
• Manage multi-channel communications: email, push, SMS, WhatsApp, in-app messaging.
• Run A/B testing: creatives, offers, timings, communication channels.
• Analyze metrics: LTV, Retention Rate, Churn, ARPU, DAU/MAU, funnel conversions.
• Coordinate with teams: product, marketing, support.
• Localize communications for LATAM: adapt to cultural specifics, holidays, language nuances.
• Create and maintain a knowledge base on CRM processes and communications.
• Propose improvements to the CRM function based on data and feedback.

What we need

• 2-3 years of experience in iGaming (casino + betting) as CRM Manager / Retention Manager / Lifecycle Marketing Manager.
• Experience with LATAM markets.
• English language is mandatory.
• Understanding of bonus mechanics: wagering, free spins, cashback, deposit bonuses, loyalty programs.
• Experience with CRM platforms (Optimove, FastTrack, Smartico, Salesforce, Braze or similar).
• Ability to work with data in Excel/Google Sheets, basic understanding of SQL is an advantage.
• Skills in segmentation, cohort analysis, working with BI dashboards.
• Analytical mindset: ability to interpret data, build hypotheses, make data-driven decisions.
• Responsibility, punctuality, and attention to detail.
• Willingness to work in a hands-on format.

Nice to have

• Experience launching CRM from scratch in new markets.
• Experience with VIP segment and personal managers.
• Skills in gamification mechanics (missions, challenges, ranks, tournaments).
• Spanish language is a huge plus.

What's in it for you

• Opportunity to join a new iGaming project at the launch stage.
• Participation in building the CRM function from scratch.
• Prospect of growth to Head of CRM as the function and team develop.

Stack & operators

Target geo