Senior SMM Manager

An international iGaming (gambling) product is looking for a Senior SMM Manager to grow the product's social media and build an SMM strategy focused on user acquisition and business results. The role involves content creation, competitor analysis, managing external agencies, and developing internal SMM processes and the team.

What you'll do

• Develop and execute the SMM strategy, build a content plan, and grow the product's social media channels.
• Create content aligned with business goals, audience specifics, and conversion into the product.
• Analyze competitors and identify new effective promotion approaches.
• Work with external agencies and contractors: set tasks, monitor execution, and evaluate results.
• Develop internal SMM processes and take part in building an in-house team.

What we need

• Experience in a Senior SMM role.
• Mandatory experience in iGaming / gambling on the product/operator side.
• Understanding of SMM's impact on user acquisition and conversion into the product.
• Experience developing content strategy, running social media, and working with contractors.
• Understanding of performance marketing principles and a focus on business results.
• English at B2 or above (fluent communication).
• Proactivity, responsibility, autonomy, and readiness to adapt quickly to shifting priorities.

What's in it for you

• Fully remote work format.
• Payments in cryptocurrency.
• High salary level, discussed individually.
• Opportunity to influence the development of the SMM direction and build the team's internal processes.

Stack & operators