Head of Media Buying

The company is looking for a Head of Media Buying to launch a new team. Responsibilities include building infrastructure, hiring and training media buyers, launching and scaling ad campaigns. Primary channel is Facebook Ads, but open to new channels. Key tasks: establishing processes, monitoring KPIs, improving ROI. Requires experience in Gambling/iGaming and deep understanding of traffic arbitrage.

What you'll do

• Launch the team from scratch: infrastructure, hiring, starting ad campaigns.
• Lead the media buyer team: from hiring and training to daily motivation and performance reviews.
• Build the team's workflow: processes, KPIs, quality control, and results monitoring.
• Oversee launch and scaling of ad campaigns (primarily Facebook Ads, but not limited to).
• Analyze and improve funnel metrics, increase ROI.
• Take responsibility for results: budget, profit, team efficiency.

What we need

• Experience as Head/Lead of Media Buying in Gambling/iGaming.
• Successful case histories and willingness to present them.
• Experience with the spend model.
• Deep understanding of the traffic arbitrage process.
• Proficient in Facebook Ads.
• Understanding of geo: Tier-1, Tier-2.
• Ability to build processes and teams: hiring, onboarding, metrics, scripts.
• Experience with trackers, spy tools, proxies, anti-detect systems.
• Ability to act independently, make decisions, and take responsibility.

Nice to have

• Experience with other sources (Google, In-App) is a plus.

What's in it for you

• No income ceiling (unlimited budgets).
• Compensation for professional courses and education.
• English language courses.
• Compensation for sports and SPA services.
• Educational support from our L&D team: internal and external trainings and conferences.
• Referral program.
• Corporate parties and team building events.

Stack & operators

Target geo