Marketing Manager

The employer, an iGaming company, is looking for a Marketing Manager at Head of Marketing / Marketing Lead / CMO level to build marketing strategy from scratch and scale the team. The role requires strong people and cross-functional project management, expertise in performance marketing, PR, branding and content marketing, plus an analytical, data-driven approach and confident use of AI tools.

What you'll do

• Build marketing strategy from scratch
• Scale the marketing team
• Manage people and cross-functional projects
• Drive performance marketing, PR, branding and content marketing
• Make decisions based on data and analytics
• Create AI-generated content (text, visuals, video)

What we need

• 1.5+ years of experience as Head of Marketing, Marketing Lead or CMO (mandatory in iGaming)
• Ability to build marketing strategy from scratch and scale teams
• Strong people and cross-functional project management skills
• Experience in performance marketing, PR, branding and content marketing
• Analytical approach and data-driven decision making
• Knowledge of digital tools and marketing metrics
• Confident use of AI and experience creating AI-generated content (text, visuals, video)

Stack & operators