Media Buyer (InApp / TikTok)

The company is looking for a Media Buyer specialized in InApp and TikTok ads for an iGaming team. The role involves running campaigns with daily budgets of $1.5k+, optimizing, scaling, and analyzing performance.

What you'll do

• Manage and optimize InApp and TikTok advertising campaigns with daily budgets of $1.5k+
• Develop creatives, test hypotheses, and analyze performance metrics (CPI, CPA, ROAS, LTV)
• Work with tracking and analytics tools: Appsflyer, Adjust, trackers for postback and split testing

What we need

• At least 1 year of experience in InApp and TikTok with daily budgets of $1.5k+
• Campaign setup skills: App/Web, Spark Ads, Event Optimization
• Experience with Appsflyer, Adjust, and tracking systems
• Understanding of metrics: CPI, CPA, ROAS, LTV, post-install analysis
• Ability to develop creatives, test hypotheses, conduct analytics and anti-fraud

Stack & operators