Senior CRM Retention Manager

A fast-growing iGaming project is looking for a Senior CRM Retention Manager to develop the retention direction in the LATAM market. We are looking for a hands-on specialist who can not only launch CRM campaigns but also independently manage their full delivery — from idea to result analysis.

What you'll do

• Developing CRM / Retention strategy
• Full delivery of CRM campaigns: from idea to launch and analysis
• Creating event-based and trigger scenarios
• Lifecycle: onboarding, activation, retention, churn prevention, win-back
• Segmentation and personalization of players
• Setting up campaigns, segments, events, and triggers
• Working with Email / Push / In-App / SMS
• Working with the GR8 platform
• Analyzing Retention, Reactivation, LTV, Churn, Conversion, Revenue
• A/B testing and hypothesis development
• Interaction with Product / Analytics / Marketing

What we need

• 3+ years in CRM / Retention in iGaming
• Practical experience working with LATAM
• Experience with the GR8 platform (highly desirable)
• Experience with full CRM delivery
• Experience with event-based and trigger mechanics
• Hands-on setup of CRM campaigns and automations
• Understanding of lifecycle / retention marketing
• Experience with key CRM metrics
• Technical literacy

What's in it for you

• Remote / Full-time
• Competitive salary
• High autonomy and impact on the retention direction
• Direct impact on key product metrics
• Minimal bureaucracy
• Strong team, pleasant atmosphere

Stack & operators

Target geo