PR Manager & Communications (Middle / Middle+)

The company (the company) is looking for a PR Manager for the English-language direction of an international iGaming project. The role includes developing PR strategy, media relations, promoting the YouTube channel and employees' personal brands, and media partnerships. Fully remote.

What you'll do

• Develop a quarterly PR strategy and detailed communication plan for the English-language direction, considering brand awareness goals.
• Build and constantly update a media map by segments: iGaming, business, marketing, tech, HR, and regional outlets.
• Plan PR campaigns for content releases, YouTube show episodes, team promotions, and special projects, syncing them with the news calethe companyr.
• Manage the full media relations cycle: find new media, prepare and adapt press releases, pitch news, interviews, and expert materials, negotiate paid and barter placements.
• Promote the website by securing quality external publications and organic backlinks, organizing cross-posts, and placing interviews on partner platforms.
• Strengthen the YouTube channel presence: develop PR campaigns for interview releases, find and execute collaborations, systematically distribute video content through external announcements, highlights, and recaps.
• Promote employees' personal brands: find external platforms for guest articles and interviews, arrange expert comments and columns for international B2B publications.
• Build partnerships: establish media partnerships with key iGaming conferences, execute content partnerships, barter deals, and joint special projects.
• Monitor publications and analytics: track mentions, reach, and traffic using PR tools (Mention, Google Analytics, and similar), prepare monthly KPI reports.
• Collaborate with the content team and targeting specialists to generate creative marketing ideas that amplify PR impact and media awareness.
• Ensure key metrics: growth of brand mentions in B2B sources and social media, increase in articles/comments in target media, number of partnerships secured, and expert materials published.

What we need

• English at C1 level (written and spoken).
• Relevant experience in B2B PR / media relations of at least 1 year (iGaming is an advantage).
• Understanding of PR tools and services for analytics tracking (earned, owned, and paid media / Google Analytics, Mention, etc.).
• Understanding of SEO principles and the role of PR.
• Experience promoting content or media projects.
• Experience organizing interviews, columns, and expert publications.
• Experience working with international media editorial teams.

Nice to have

• Existing connections in the iGaming industry.

What's in it for you

• Fully remote work.
• Work in an international iGaming project.
• A team oriented towards initiative, experimentation, and strong expertise.

Stack & operators