Retention / CRM Manager

International iGaming project is looking for a Retention / CRM Manager with deep expertise in Customer.io and experience in iGaming. Remote work with relocation perspective to Cyprus.

What you'll do

• Full ownership of Customer.io: segment architecture, building complex trigger chains, managing profile attributes, setting up events and campaigns.
• Managing CRM communications via Email, SMS, Web Push, APK Push.
• Developing and launching bonus campaigns, retention promotions, and user reactivation chains.
• Analyzing communication effectiveness, conducting A/B testing, and optimizing conversion.
• Segmenting players based on behavioral and financial metrics.

What we need

• Experience as Retention / CRM Manager in iGaming for at least 2 years.
• Deep practical knowledge of Customer.io: segmentation, trigger chains, profile attributes, broadcast campaigns, Liquid templating.
• Understanding of data architecture in Customer.io: difference between identify and track, principles of storing attributes in user profile.
• Experience with Tier-2/3 GEO.
• Understanding of key retention metrics: LTV, Churn Rate, ARPU, DAU/MAU.

Nice to have

• Experience with markets of Uzbekistan, Kazakhstan, and Azerbaijan.
• Experience with APK Push.
• Experience with bonus systems in online casino.
• Experience building user reactivation chains from scratch.

What's in it for you

• Remote work with relocation perspective to Cyprus.
• Work in an international iGaming project.
• Opportunity to influence CRM strategy and retention direction of the product.

Stack & operators

Target geo