CMO / Head of Traffic

A marketing agency is looking for a CMO / Head of Traffic to oversee all paid audience acquisition channels. The role requires systemic thinking and a focus on channel economics and scalable results. The candidate will unify existing channels (Reddit, X, TikTok, Reels, Shorts) and build a sustainable growth system.

What you'll do

• Manage all audience acquisition channels and develop existing ones (Reddit, X, TikTok, Reels, Shorts)
• Analyze the effectiveness of each channel and decide whether to scale, restructure, or shut down
• Build an acquisition system focused on sustainable growth and economic efficiency
• Launch new channels and regularly test hypotheses
• Build and develop end-to-end analytics for the entire funnel: reach → clicks → subscription → target action
• Monitor the quality of acquired audience and key business metrics
• Manage unit economics of channels: acquisition cost, ROI, channel efficiency
• Lead teams and contractors within the direction
• Set tasks for content team, marketers, analysts, and related functions
• Develop scaling processes and implement modern automation tools
• Formulate regulations, processes, and a reproducible acquisition system

What we need

• At least 4 years of experience in marketing and audience acquisition management
• Proven track record of growing channels with positive unit economics
• Experience working with multiple traffic sources simultaneously
• Strong understanding of analytics, funnels, unit economics, and performance evaluation
• Experience building attribution systems and working with data
• Understanding of short-form content mechanics and their impact on conversion
• Experience launching hypotheses and scaling successful solutions
• Skill in managing teams and contractors through goals and metrics
• Systemic thinking and a high degree of independence

Nice to have

• Experience in subscription products or creator economy
• Experience scaling marketing directions
• Use of AI tools to accelerate processes
• Experience building teams and functions from scratch

What's in it for you

• Direct interaction with CEO
• High degree of influence on business development
• Opportunity to build the direction and influence strategic decisions
• Access to resources and support for launching initiatives
• Remote work

Stack & operators