Portfolio Manager / CRM Analyst for VIP Segment

The company is looking for a specialist to manage the value and profitability of a VIP client portfolio. The role involves analyzing client behavior, segmentation, launching retention mechanics, and cross-functional management of initiatives impacting GGR and retention.

What you'll do

• Manage the assigned VIP client portfolio as a business asset and analyze client behavior daily.
• Segment clients by profitability, activity, GGR, NetWin, margin, bonus load, churn risk, and other business metrics.
• Identify clients with high growth potential, promptly detect activity declines, and propose solutions for retention and portfolio value growth.
• Form hypotheses for retention, reactivation, and client development.
• Launch changes through CRM, personal managers, marketing, product, analytics, and other teams.
• Manage cross-functional initiatives: set tasks, synchronize participants, and monitor implementation.
• Evaluate the effectiveness of launches through changes in deposits, turnover, GGR, NetWin, margin, client activity, and other key metrics.
• Seek new opportunities to grow the profitability of the existing client portfolio.

What we need

• At least 2 years of experience in betting or gambling and understanding of bookmaker business economics.
• Understanding of how deposits, turnover, GGR, NetWin, margin, and bonus economics are formed.
• Experience managing a large client base or specific client segments.
• Ability to independently analyze client data, find patterns, and turn insights into business decisions.
• Experience building client segments and launching retention mechanics: retention, reactivation, activity increase, and client value growth.
• Proficiency in Excel or Google Sheets.
• Ability to coordinate work with multiple teams: CRM, analytics, marketing, antifraud, product, and personal managers.
• Ability to make independent decisions, justify them with data, and take responsibility for business results.
• Comfort working in unstructured environments, independently identifying problems and driving initiatives to results.

Nice to have

• Experience with BI tools.

Stack & operators