CRM / Retention Manager

An international iGaming project is looking for a CRM / Retention Manager to develop and implement CRM strategy, player retention, and communications. Requires 2+ years of iGaming experience.

What you'll do

• Development and implementation of CRM strategy
• Building customer journey and retention mechanics
• Setting up email, SMS, push, and messenger communications
• Working with segmentation and trigger scenarios
• Reactivation and player retention
• Development of VIP direction
• Analysis of CRM metrics and finding LTV growth points

What we need

• Experience in CRM / Retention in iGaming for at least 2 years
• Experience with bonus mechanics
• Understanding of LTV, Retention, Churn, NGR metrics
• Experience in setting up automated scenarios
• English for working in an international team

Nice to have

• Experience with LATAM
• Experience with Smartico, Customer.io and similar
• Experience in launching retention processes from scratch

What's in it for you

• Fully remote format
• International team

Stack & operators

Target geo