UA Manager / Media Buyer (Meta Ads) — web-funnels

Performance team the company is looking for a UA Manager / Media Buyer to work with Meta Ads and web-funnels. Fully remote, flexible schedule. Main niches: Mental Health, Weight Loss, Astrology, Pets. We run US traffic via web2web, actively test and scale.

What you'll do

• Purchasing traffic on Meta Ads for multiple products and funnels simultaneously
• Testing hypotheses: creatives, audiences, landing pages, price sets
• Funnel analysis from impression to paying user: CPM / CTR / CPL / CPA / ROAS
• Setting tasks for the creative team and landing page developers
• Finding insights through spy tools and competitor analysis
• Documenting tests and hypotheses

What we need

• 2–4 years in paid UA / performance marketing, Meta Ads as main channel
• Experience with web-funnels: web2web required
• Ability to work with test budgets of $10–20K and extract insights
• Strong analytics: pivot tables, unit economics, see insights behind numbers
• English B1+ (read documentation and creative materials)

Nice to have

• Experience with web2app
• Niches: Health & Wellness, Mental Health, Astrology, Pets or Lifestyle

What's in it for you

• Fully remote
• Employment: full-time or part-time — negotiable
• Fast hiring: HR → manager → offer
• High level of freedom: be your own manager, influence product and offer

Stack & operators

Target geo