CRM Manager

The company is looking for a CRM Manager for an international iGaming project. The role involves managing CRM communications (Email, SMS, Web Push, APK Push), developing bonus campaigns, retention and reactivation scenarios, as well as analyzing results and A/B testing.

What you'll do

• Manage the CRM direction: segments, attributes, events, campaigns and trigger chains.
• Launch and optimize Email, SMS, Web Push and APK Push communications.
• Develop bonus campaigns, retention and reactivation scenarios.
• Analyze results, run A/B tests and improve CRM funnels.
• Work with player segmentation based on behavioral and financial data.

What we need

• At least 2 years of experience as a CRM Manager in iGaming.
• Advanced knowledge (segmentation, Broadcast, Liquid, triggers, profile attributes).
• Understanding of data architecture (identify, track, attributes).
• Experience working with Tier-2 / Tier-3 GEO.
• Understanding of LTV, ARPU, Churn Rate, DAU/MAU metrics.

What's in it for you

• Fully remote work.
• Work in an international iGaming project.
• Opportunity to influence CRM strategy and launch new hypotheses.
• A team focused on initiative, experiments and strong expertise.

Stack & operators

Target geo