CRM Manager for iGaming project

The company is looking for a CRM Manager for an iGaming project. The role focuses on hands-on work with funnels, retention, and LTV through hypotheses, tests, and CRM communications, with a focus on systematic improvement of key metrics. Remote work worldwide is possible.

What you'll do

• Improve user funnels and lifecycle metrics (FTD > repeat > retention) through product and CRM hypotheses
• Work with retention (D1 / D3 / D7 / D30), LTV, and cohort payback, and propose and launch improvements based on them
• Form, prioritize, and test product and communication hypotheses
• Launch and optimize CRM communications (email, push, SMS, messengers)
• Regularly test and optimize texts, offers, timings, scenarios, and channels
• Together with analytics, evaluate test results and the impact of changes on key metrics

What we need

• Hands-on experience in CRM and lifecycle marketing specifically in iGaming
• Understanding of product metrics: activation, retention, conversion, LTV
• Experience working with cohorts, ability to see the connection between traffic, user behavior, and revenue
• Willingness to combine analytics with practical implementation: launching chains, tests, and iterations
• Basic understanding of performance channels and the impact of traffic quality on metrics

Nice to have

• Experience with complex CRM systems: Smartico, Customer.io, HubSpot, Bloomreach

What's in it for you

• Official employment with the company
• Health insurance (if you are in Russia)
• A large number of benefits

Stack & operators