Retention Marketing Manager

The employer is looking for a Retention Marketing Manager for an iGaming project to win back inactive customers and increase repeat activity of the existing base. The role requires someone who works with a large customer base, understands user behavior and builds systematic communication after the first target action. Experience in gambling / iGaming is a strong plus.

What you'll do

• Acquire secondary customers and increase the share of repeat-active users
• Segment the base by activity, behavior, recency of last action and customer value
• Build reactivation and re-acquisition scenarios for different segments
• Create and optimize automated funnels: from first target action to repeat activity and retention
• Set up behavior-based trigger communications
• Work with SMS, push, email, Telegram channels and in-account communications
• Develop and test mechanics: bonuses, cashback, promo codes and personalized offers
• Run A/B tests of offers, copy, mechanics, channels and send times
• Analyze conversion from first-time to secondary customer, cohorts and re-acquisition cost
• Test hypotheses for growing Repeat Rate, Reactivation, Retention and LTV
• Assign tasks to analysts, designers, CRM and IT and monitor their execution

What we need

• Experience in retention / CRM / lifecycle marketing
• Understanding of how to convert a first-time customer into a secondary one and stimulate repeat activity
• Hands-on experience with base reactivation and building automated funnels
• Experience working with a large base and complex segmentation
• Understanding of metrics: Repeat Rate, Retention, Reactivation, Conversion, LTV, Churn
• Ability to analyze campaign results and independently find growth opportunities
• Ability to test mechanics and scale the best ones
• Experience working at the intersection of marketing, analytics and product

Nice to have

• Experience in gambling / iGaming

What's in it for you

• Fully remote format
• $1,700 + KPI bonus
• 5/2 schedule, 09:00–18:00 MSK
• Large customer base and the ability to directly influence LTV
• Freedom to test mechanics and hypotheses

Stack & operators