Team Lead of Media Buying (Facebook)

The employer is looking for a Team Lead of Facebook media buying in the finance vertical, targeting worldwide GEOs with a focus on Europe. The role covers managing and developing a team of media buyers, building the traffic-buying strategy, controlling budgets and KPIs, and personally running traffic and scaling profitable funnels. The candidate must bring at least two junior buyers along.

What you'll do

• Manage and develop the team of media buyers
• Set tasks and control KPIs
• Develop and implement the traffic-buying strategy
• Analyze ad campaigns and identify growth opportunities
• Scale successful funnels and launch new GEOs
• Control budgets and buying efficiency
• Collaborate with Creative, Analytics and other teams
• Build reporting and internal department processes

What we need

• At least 2 years of media buying experience
• Experience managing a team of buyers
• Understanding of key performance metrics
• Experience scaling ad campaigns
• Analytical mindset and systematic approach
• Ability to make decisions independently and own the result
• Experience with Europe GEOs, preferably in the lending vertical
• An existing team of at least 2 junior buyers who can be brought along
• Hands-on experience running traffic independently and finding profitable funnels
• Ability to analyze creatives and stats, assess traffic quality and find growth opportunities
• Experience controlling spend and allocating ad budgets properly
• Ability to quickly decide on scaling effective funnels and stopping ineffective ones
• Skills in training and developing junior buyers, sharing experience and reviewing mistakes
• Willingness to personally take part in traffic buying and show hands-on results

What's in it for you

• Competitive salary based on the interview results
• Opportunity to influence the development of the direction and the team
• Professional and career growth
• Work with an experienced team and a promising direction
• Support from adjacent departments and the necessary resources
• Long-term cooperation and the opportunity to scale the team

Stack & operators

Target geo