Head of Affiliates

We are an iGaming project with strong expertise in poker, now actively developing the casino vertical. We are looking for a Head of Affiliates to lead the affiliate direction for an existing product in CIS markets. The role involves strategy development, partner management, traffic acquisition, and team building.

What you'll do

• Develop and implement affiliate strategy for the casino vertical
• Develop traffic acquisition in CIS countries
• Find, onboard, and develop new affiliate partners
• Work with existing partner base
• Identify most effective traffic sources and acquisition models
• Test new channels, formats, and partner activities
• Negotiate with large partners, webmasters, teams, and networks
• Monitor quality, volume, and efficiency of acquired traffic
• Analyze FTD, deposits, retention, and other key metrics
• Establish KPI system and motivation for affiliate team
• Set up and optimize internal processes
• Hire and develop team as the direction scales

What we need

• Current experience as Head of Affiliates in an iGaming product for 1-2 years
• Deep understanding of affiliate acquisition in CIS markets
• Own active base of partners and webmasters
• Ability to independently build the direction and take responsibility for results
• Strong negotiation and management skills
• Understanding of affiliate platforms, postback, tracking, and analytics
• English at least B2

What's in it for you

• Existing product and already built partner base
• Opportunity to independently define the casino vertical strategy
• Freedom to test new sources, models, and hypotheses
• Direct interaction with C-level
• Opportunity to build your own affiliate team
• Willingness to consider the leader along with their team
• Opportunity to directly influence the product and business results

Stack & operators

Target geo