ASO Specialist

An international media buying holding is looking for an ASO Specialist to promote mobile apps in the Apple App Store and Google Play. The role includes developing ASO strategy, visual ASO, GEO adaptation, and analytics. Fully remote, working with Tier-1/Tier-2 markets.

What you'll do

• Develop and maintain ASO strategy for the Apple App Store and Google Play, including the full cycle of semantic work (keyword research, clustering, title, subtitle, keywords field).
• Create briefs for designers for icons, screenshots, and video previews; run systematic A/B tests (PPO, Apple Store / Google Store Experiments) to improve Page → Install.
• Localize store pages for Tier-1 / Tier-2 markets, considering cultural specifics and local store requirements.
• Work within Apple and Google requirements (gambling vertical), promptly adjust metadata after rejections, and use safe keywords.
• Deep position monitoring, competitor analysis, and market trend analysis using a professional stack (AppTweak, Asodesk, Sensor Tower, MobileAction).

What we need

• Successful cases of promoting mobile apps in competitive niches (iGaming / Gambling is a big advantage).
• Deep understanding of Apple App Store and Google Play indexing algorithms.
• Ability to quickly respond to changes in store policies and find solutions to pass moderation.
• Ability to work with large data sets and turn numbers into effective hypotheses.
• Autonomy, attention to detail, and proactivity in finding new growth points.

Nice to have

• Experience in the iGaming / Gambling vertical.

What's in it for you

• Full access to all necessary paid ASO tools and services.
• Work with a large number of apps across a wide geography (Tier-1 / Tier-2 markets).
• Opportunity to influence product strategy and grow in a team of top market experts.
• 100% remote work, no micromanagement, and full trust in your decisions.
• Participation in closed meetups, conferences, and opportunity for rapid growth.
• 24 days of paid vacation annually.
• Health boxes during sick leave.
• Financial and legal support from the holding.

Stack & operators

Target geo