Retention Manager

An international product company in the iGaming field, developing its own online casino product, is looking for a Retention Manager to build a player retention strategy, develop the CRM direction, and improve key product metrics.

What you'll do

• Develop and implement a retention strategy: player segmentation, lifecycle, and loyalty programs.
• Develop and launch bonus mechanics, promotions, tournaments, and special offers for different GEOs.
• Work with VIP players: support, create personalized offers, and increase retention rates.
• Configure CRM communications (Email, Push) by segments, triggers, and user scenarios.
• Analyze key metrics (Churn Rate, Retention Rate, LTV, DAU/MAU) and develop initiatives to improve them.
• Conduct A/B testing, validate hypotheses, and scale successful mechanics.
• Interact with product, marketing, and CRM teams to develop the player retention system.

What we need

• Experience as a Retention Manager / CRM Manager in iGaming for 2+ years.
• Understanding of player lifecycle, retention mechanics, bonus economy, and loyalty programs.
• Practical experience with CRM platforms and automation of customer communications.
• Data analysis skills, audience segmentation, proficiency in Excel, basic SQL knowledge.
• English at Intermediate level or higher.
• Analytical mindset, initiative, and ability to build processes independently.

Nice to have

• Spanish language is a plus.

What's in it for you

• Fully remote work.
• Competitive salary in USD.
• Opportunity to build the Retention direction from scratch and influence product development.
• High autonomy in decision-making.
• Career growth prospects to Head of Retention.
• Work in an international team on a fast-growing product.

Stack & operators