Senior Facebook Media Buyer (iGaming)

An international performance marketing company is looking for a Senior Facebook Media Buyer to launch and scale Meta Ads campaigns in global markets. Traffic source is Facebook/Instagram, vertical is Lead Generation / Casino / iGaming, and the role is fully remote. The candidate owns campaign profitability, CPL/CPA/ROI optimization, and communicates with an international team in English.

What you'll do

• Independently launch, manage, and scale Meta Ads campaigns
• Test creatives, audiences, and advertising strategies
• Analyze CPL, CPA, conversions, and ROI; optimize campaigns for profit
• Find effective funnels/combinations and scale successful solutions
• Work with tracking and analytics to improve lead quality and campaign efficiency
• Participate in strategy discussions and data-driven decision-making

What we need

• Commercial experience launching and scaling Meta Ads campaigns at a senior level
• Hands-on experience managing ad budgets and hitting target metrics
• Strong expertise in lead generation and CPL, CPA, and ROI optimization
• Solid understanding of targeting, creative testing, and scaling strategies
• Knowledge of Meta Pixel, conversion tracking, and analytics
• English at B2 level or above
• Self-sufficiency, analytical thinking, and accountability for campaign results

Nice to have

• Experience with Casino / iGaming

What's in it for you

• Competitive compensation
• Work with an international team and interesting projects
• Opportunity to influence business results and scale successful campaigns
• Professional growth and expertise development
• Remote work format and a results-focused environment

Stack & operators

Target geo