Account Manager / BizDev (SEO / FB / Direct Partnerships)

The company is a leading media buying team within a large affiliate holding. We are looking for a strong Account Manager / BizDev to work with SEO traffic, Facebook traffic, or direct advertiser management. The direction is determined based on interview results.

What you'll do

• Full control over limit allocation, maintaining and updating offer tables.
• Digitization of all agreed caps for your partners.
• Tracking the priority of new product launches.
• Monitoring the profitability of all traffic streams (SEO, FB, etc.), working with conversion patterns (uEPC, EPC, CR, Reg-to-Dep).
• Analysis of split tests together with analysts.
• Traffic quality control: Retention/LTV.
• Joint search and 'digging' of promising GEOs for SEO and FB delivery (competition analysis, query frequency).
• Full management of assigned advertisers.
• Negotiating exclusive conditions (rates, bumps, caps, RS/Hybrid/CPA) for quality traffic.
• Agreeing on profitable deals above market and extending marginal deals.
• Improving campaign conditions, proactivity on signed deals.
• Discussing conversion drops with advertisers, analyzing reasons for rejections (fraud, GEO mismatch, mislead).
• Working with rates on Extendi and direct brands, full control of deal terms.

What we need

• Deep understanding of traffic funnels and specifics in gambling (SEO and/or FB — crash and slot approaches).
• Proficiency in Keitaro.
• Experience with Extendi, CC, C2B platforms (2+ years is a plus).
• Knowledge of iOS/PWA specifics and their impact on conversion.
• Understanding of metrics: EPC, CR, Reg-to-Dep, Retention, LTV.
• Ability to work with partner dashboards, their metrics and statistics, draw conclusions from numbers.
• Ability to assess collaboration risks with partners and find a unique approach to each.
• Ability to convincingly explain to the partner what improvements the team is entitled to.
• Evidence of cases where you directly influenced team profit through partner work.
• English: not lower than B1, for FB direction — from Intermediate B1.
• High stress tolerance, readiness to be available when the market requires.
• Speed of reaction, attention to detail, teamwork, independence and proactivity, flexibility.

What's in it for you

• Competitive salary, discussed individually.
• Full remote work.
• Strong team of analysts and buyers, ready to scale.
• Opportunity to influence the development strategy of the BizDev department.
• Standard benefits package: training, development, loyalty.

Stack & operators

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