Media Buyer / UA Generalist (mobile apps + lead-gen)

The company is looking for a media buyer generalist for cross-platform traffic buying on Google (UAC and search) and Meta, with experience in app-installs for subscriptions and lead-gen. Requires independence, analytical thinking in cohorts and unit economics, fast hypothesis testing. Remote, flexible schedule.

What we need

• Real experience in independently managing paid traffic with verifiable numbers
• Confident work in both mobile UA and lead-gen (not just Meta or just UAC)
• Analytical thinking: working with cohorts and unit economics, not just daily CPL
• Speed: hypothesis - test - conclusion - next, without month-long ramp-ups
• Independence: building campaigns manually and justifying decisions

Nice to have

• Experience running campaigns on TikTok Ads and testing bundles
• Experience with Apple Search Ads (ASA), keywords and audiences

Stack & operators