Retention / CRM Manager

The company is looking for a strong Retention/CRM Manager who not only runs mailings but builds efficient CRM mechanics, works with Customer.io at an advanced level, and understands player retention in iGaming. The role involves fully managing the CRM direction in Customer.io: segments, attributes, events, campaigns, and complex trigger chains. Launch and optimize communications via Email, SMS, Web Push, and APK Push.

What you'll do

• Fully manage CRM direction in Customer.io: segments, attributes, events, campaigns, and complex trigger chains.
• Launch and optimize communications via Email, SMS, Web Push, and APK Push.
• Develop bonus campaigns, retention and reactivation scenarios for players.
• Analyze results, conduct A/B tests, and continuously improve CRM communication effectiveness.
• Work with player segmentation based on behavioral and financial data.

What we need

• At least 2 years of experience as a Retention/CRM Manager in iGaming.
• Excellent knowledge of Customer.io: segmentation, trigger scenarios, profile attributes, broadcast campaigns, Liquid.
• Understanding of Customer.io data architecture (identify, track, attribute storage).
• Experience with GEO Tier-2/Tier-3.
• Understanding of key retention metrics: LTV, ARPU, Churn Rate, DAU/MAU.

Nice to have

• Experience with markets in Uzbekistan, Kazakhstan, and Azerbaijan.
• Experience setting up APK Push.
• Understanding of bonus mechanics in online casinos.
• Experience building reactivation chains from scratch.

What's in it for you

• Fully remote work with the possibility of relocation to Cyprus.
• International iGaming project with a large scope of tasks and freedom in decision-making.
• Opportunity to influence the product's CRM strategy, test new hypotheses, and develop the retention direction.
• A team that values initiative, experiments, and strong expertise.

Stack & operators

Target geo