Head of Affiliate / CMO

A large iGaming holding is seeking a Head of Affiliate / CMO to build marketing as a business function, manage the full funnel, and drive key metrics. Required experience in iGaming/betting and confident English.

What you'll do

• Manage marketing as a business function
• Influence key metrics
• Work with the entire funnel, not just traffic
• Build a system for planning and performance evaluation
• Participate in achieving the business plan
• Scale working hypotheses and tools

What we need

• Experience in iGaming / betting (required)
• Understanding of the funnel up to first deposit
• Experience influencing business metrics, not just campaign launch
• Confident English
• Experience in scaling, not just startup
• Result-oriented thinking, not activity-based
• Ability to explain how actions impact metrics
• Ability to build systems, not work in chaos

Nice to have

• French or Arabic language
• Experience in African markets (Nigeria, Kenya, Ghana, South Africa)
• Experience in LATAM markets (Argentina, Brazil, Peru)
• Experience in Azerbaijan, Turkey, CIS, and other Tier-2/Tier-3 markets

Stack & operators

Target geo