Universal Marketing Specialist (Brand, Content, SMM) for a Betting Project

A new iGaming/betting project is entering the Indian market and is looking for one strong specialist or a small agency to build the brand from scratch and cover content, SMM, seeded placements and UBT. The role spans the full cycle of brand work and organic traffic targeting the Indian audience. Remote full-time position, compensation discussed individually.

What you'll do

• Build brand identity: colors, fonts, visual style, tone of communication and presentation guidelines
• Create and adapt posts, copy, offers, descriptions and scripts for the Indian audience
• Run SMM, organize seeded placements and one-off placements
• Grow Instagram, YouTube and TikTok for organic traffic
• Maintain a consistent style across all channels and materials
• Prepare materials for adjacent departments
• Analyze what resonates with the audience and improve presentation based on results

What we need

• Experience in iGaming, betting or adjacent verticals
• Understanding of India's specifics
• Experience with content, SMM or brand in digital
• Ability to write and adapt copy for different formats independently
• Understanding of visuals
• Ability to do basic work yourself or set tasks for contractors clearly
• Experience with short videos and organic formats
• Ability to cover multiple areas without constant supervision
• Portfolio, cases and results
• Working-level English

Nice to have

• Knowledge of Hinglish

What's in it for you

• Remote full-time work
• Launching a brand from scratch
• Compensation discussed individually

Stack & operators

Target geo