Performance Marketing Manager

The company is seeking a Performance Marketing Manager to manage and scale Google Ads (Search, Display, PMax, UAC) and Meta Ads campaigns in the gambling/betting vertical. The role involves budget management, CPA/ROI control, testing, and collaboration with CRM, Product, Design, and Analytics teams. The position offers large budgets, autonomy, and direct impact on product growth through performance acquisition.

What you'll do

• Launching, managing and scaling campaigns in Google Ads (Search, Display, PMax, UAC) and Meta Ads;
• Budget management and allocation of spend across GEOs and channels;
• Monitoring CPA, ROI, LTV, retention and payback, working with GA4, tracking and BI systems;
• Continuous testing of hypotheses and creatives, traffic quality control under compliance restrictions of regulated markets;
• Close interaction with CRM, Product, Design and Analytics teams;

What we need

• At least 3 years of practical experience with Google Ads in gambling/betting
• Ability to systematically influence ROI

What's in it for you

• Work with large budgets and the opportunity to launch products and new GEOs from scratch
• Zero micromanagement - leading the direction
• Resources for rapid hypothesis testing
• Direct impact on profitability and product growth through performance acquisition
• Strong analytical base and work without gray schemes

Stack & operators