Senior/Lead CRM Manager

The company is looking for a Senior/Lead CRM Manager to work remotely in the gambling industry. Responsibilities include building omnichannel automated communication chains, controlling key metrics (DR, OR, CR), and segmenting the user base. The ideal candidate has at least 1 year of iGaming experience and 2 years of CRM marketing experience.

What you'll do

• Developing omnichannel automated communication chains covering key user lifecycle stages
• Monitoring key communication metrics (DR, OR, CR)
• Developing and maintaining email infrastructure
• Managing a content plan for event-driven communications
• Segmenting the user base
• Monitoring key project metrics

What we need

• At least 1 year of experience in iGaming projects
• At least 2 years of experience in CRM marketing
• Experience building an omnichannel user interaction system
• Proficient in Excel
• Basic understanding of HTML email layout
• Experience with customer.io, Bloomreach, Emarsys, or similar platforms

What's in it for you

• Fully remote work
• Comfortable working atmosphere

Stack & operators