CRM / Retention Manager

An iGaming operator at early stage is looking for the first CRM/Retention Manager to build the retention function from scratch. Key tasks: CRM platform integration, launching communications, segmentation, A/B testing. Remote work, flexible schedule.

What you'll do

• Build the retention function from scratch
• Integrate and configure Customer.io CRM platform with the in-house product platform (event architecture, triggers, automations)
• Launch and develop CRM communications
• Develop retention and reactivation strategies for Russia/CIS markets
• Segment audience and build lifecycle scenarios
• Work with communication channels: Email, SMS, Push, In-App, Telegram, WhatsApp
• Conduct A/B tests and launch retention hypotheses
• Analyze user behavior and find growth points for retention and LTV
• Build automated retention scenarios
• Collaborate with affiliate and support teams

What we need

• At least 3 years of experience in iGaming
• Experience in retention, CRM, or lifecycle marketing
• Experience with the casino vertical
• Understanding of retention economics and player behavior
• Experience with CRM platforms and automation tools
• Solid understanding of key retention metrics: Retention Rate, LTV, ARPU/ARPPU, Churn Rate, Repeat Deposit Rate, Cohort Analysis, ROI of retention campaigns
• Analytical approach and ability to independently analyze retention/quality traffic in the early stage
• Willingness to independently build processes in a startup/early-stage environment
• Self-reliance, initiative, and readiness to do hands-on work in the early stage

Nice to have

• Understanding of the Russia/CIS market specifics

What's in it for you

• Opportunity to build the retention function from scratch and influence the product
• Early-stage project with rapid growth together with the team
• Competitive fixed salary with regular reviews (at least once a year)
• Remote work and flexible schedule
• 28 days of paid vacation
• Growth potential to Team Lead / Head

Stack & operators

Target geo