Retention / CRM Manager

An international iGaming project is looking for a Retention/CRM Manager who can build CRM mechanics, work deeply with Customer.io, and understand how to improve player retention and key product metrics.

What you'll do

• Manage the CRM direction in Customer.io: segments, attributes, events, campaigns, and trigger chains.
• Launch and optimize Email, SMS, Web Push, and APK Push communications.
• Develop bonus campaigns, retention and reactivation scenarios.
• Analyze results, conduct A/B tests, and improve CRM funnels.
• Work with player segmentation based on behavioral and financial data.

What we need

• Experience as a Retention/CRM Manager in iGaming for at least 2 years.
• Advanced knowledge of Customer.io (segmentation, Broadcast, Liquid, triggers, profile attributes).
• Understanding of Customer.io data architecture (identify, track, attributes).
• Experience with GEO Tier-2 / Tier-3.
• Understanding of metrics LTV, ARPU, Churn Rate, DAU/MAU.

Nice to have

• Experience with the markets of Uzbekistan, Kazakhstan, and Azerbaijan.
• Experience setting up APK Push.
• Understanding of online casino bonus mechanics.
• Experience building reactivation chains from scratch.

What's in it for you

• Fully remote work with the possibility of relocation to Cyprus.
• Work in an international iGaming project.
• Opportunity to influence CRM strategy and launch new hypotheses.
• A team focused on initiative, experiments, and strong expertise.

Stack & operators

Target geo