Retention / CRM Manager

An the company is looking for a Retention / CRM Manager who knows how to build CRM mechanics, works deeply with Customer.io, and understands how to improve player retention and key product metrics.

What you'll do

• Manage the CRM direction in Customer.io: segments, attributes, events, campaigns, and trigger chains
• Launch and optimize Email, SMS, Web Push, and APK Push communications
• Develop bonus campaigns, retention and reactivation scenarios
• Analyze results, conduct A/B tests, and improve CRM funnels
• Work with player segmentation based on behavioral and financial data

What we need

• Experience as Retention / CRM Manager in iGaming for at least 2 years
• Advanced knowledge of Customer.io (segmentation, Broadcast, Liquid, triggers, profile attributes)
• Understanding of Customer.io data architecture (identify, track, attributes)
• Experience working with GEO Tier-2 / Tier-3
• Understanding of metrics LTV, ARPU, Churn Rate, DAU/MAU

Nice to have

• Experience with markets of Uzbekistan, Kazakhstan, and Azerbaijan
• Experience setting up APK Push
• Understanding of online casino bonus mechanics
• Experience building reactivation chains from scratch

What's in it for you

• Fully remote work with possibility of relocation to Cyprus
• Work in an the company
• Opportunity to influence CRM strategy and launch new hypotheses
• A team focused on initiative, experiments, and strong expertise

Stack & operators

Target geo