Senior CRM Manager (iGaming)

An international iGaming holding operating in tier-1 markets is looking for a Senior CRM Manager. The ecosystem includes its own online brands, a platform for launching and managing iGaming projects, as well as solutions in development, payments, and gambling. The role involves setting up trigger communications, creating promo campaigns, and working with retention metrics.

What you'll do

• Set up and maintain trigger communications: technical emails/SMS, segmented chains
• Create and update promo campaigns
• Assemble bonuses, tournaments, fortune wheels, and lotteries in the sportsbook
• Monitor retention metrics and launch promos based on them
• Analyze campaign results and set tasks for analytics

What we need

• 2+ years of experience in CRM / Retention in iGaming
• Experience launching multi-channel campaigns in Customer.io (email, push, SMS, in-app)
• Ability to segment and personalize for different player categories
• Understanding of retention and monetization metrics: LTV, churn, ARPU, ARPPU
• Skill in campaign analysis, working with reports and A/B tests
• Attention to detail, systematic approach, ideas for engagement
• Confident work with AI (Claude, ChatGPT)

Nice to have

• English from B2
• Basic Figma

What's in it for you

• Remote work and flexible schedule
• Competitive salary + performance bonuses
• Opportunity to influence the product and make independent decisions
• A team of professionals with whom it is interesting to grow

Stack & operators

Target geo