Yandex.Direct Specialist (Auto Niche)

We are looking for an experienced PPC specialist with auto niche experience to manage Yandex.Direct advertising campaigns.

What you'll do

• Launch and manage advertising campaigns in Yandex.Direct
• Work with Search and Yandex Advertising Network (RSYA)
• Collect, cluster, and expand semantic core
• Create and test ad combinations
• Optimize CTR / CPC / CPL
• Scale working campaigns
• Analytics and improve ad efficiency

What we need

• Experience with Yandex.Direct
• Mandatory experience with Search + RSYA
• Cases in the auto niche
• Understanding of performance marketing
• Analytics and optimization skills
• Ability to work with high traffic volumes

Nice to have

• Experience with car dealerships / car buying / services
• Skills with Metrika, Calltouch, Roistat
• Understanding of end-to-end analytics

Stack & operators