Head of Retention / CRM Lead

An iGaming project is looking for a Head of Retention / CRM Lead who can simultaneously build CRM strategy, independently launch retention campaigns, and manage a team. The role combines strategic tasks, hands-on work, and people management.

What we need

• Experience as Head of Retention in iGaming for at least 2 years
• Experience managing a CRM or retention team, or willingness to take on people management
• Hands-on experience launching CRM campaigns, building segments, and analyzing results
• Understanding of metrics: FTD, Repeat Deposit, LTV, ARPU, ARPPU, Retention, Churn, GGR, NGR
• Experience with repeat deposits and player reactivation
• Skills in building CRM communications and database segmentation
• Experience launching bonus mechanics and promo campaigns
• Ability to work with analytics and make data-driven decisions
• Practical experience with A/B testing
• Skills in task, process, and team management

Nice to have

• Experience with international iGaming products
• Understanding of bonus abuse and bonus hunting
• Experience building retention processes from scratch

Stack & operators