Paid Media Manager (iGaming)

A European licensed iGaming project with a base in Cyprus / Riga is looking for a Paid Media Manager. The role involves hands-on launching and optimizing Paid Social campaigns, testing creatives and audiences, managing budgets and performance metrics, and organizing seeding and paid placements with influencers.

What you'll do

• Launch and optimize Paid Social campaigns
• Test ad creatives, audiences and new traffic sources
• Organize seeding and paid placements with creators / influencers
• Manage ad budgets and metrics CPC, CPA, Registrations, FTD
• Set up tracking, UTM tags and analytics
• Collaborate with the SMM team and gradually take over tasks from the external agency

What we need

• 2+ years of experience in Paid Social / Paid Media / Performance Marketing
• Hands-on experience independently launching and optimizing ads
• Understanding of performance metrics and ability to work with budgets
• Experience in iGaming / gambling
• English at B2 or above

Nice to have

• Experience with influencers, seeding and paid placements

Stack & operators