Media Buyer (Sports Betting)

We are looking for an experienced Media Buyer for the Sports Betting vertical. Fully remote work, full-time employment. Responsibilities include launching and optimizing ad campaigns, managing budgets, and achieving KPIs (CPA, ROI, FTD).

What you'll do

• Launch, manage and optimize ad campaigns in the Sports Betting vertical
• Develop and improve user acquisition funnels
• Find, test, and scale new traffic sources
• Work with ad creatives: hypotheses, tests, and result analysis
• Manage ad budgets and achieve target KPIs
• Analyze traffic quality and key metrics: CPA, ROI, FTD, LTV, Retention
• Interact with product and marketing teams to improve conversion
• Participate in developing user acquisition strategy

What we need

• 2-3 years of experience in Media Buying in the Sports Betting vertical
• Proven experience launching and scaling ad campaigns
• Experience working with medium and large ad budgets
• Understanding of sports betting specifics and audience behavior
• Practical experience with Facebook Ads, PWA/Web-to-App, In-App, or Telegram traffic
• Skills in building and optimizing performance funnels
• Experience testing hypotheses and scaling effective combos
• Deep understanding of traffic economics and performance metrics
• Analytical approach and data-driven decision making

Nice to have

• Experience with TikTok Ads
• Experience with X (Twitter), Reddit, Pinterest, and alternative traffic sources
• Experience launching campaigns on international GEOs (EU, LATAM, etc.)
• Experience working with in-house products
• Understanding of compliance requirements of ad platforms

What's in it for you

• Fully remote work format
• Full-time employment
• Competitive salary and bonus system
• Gifts for important family and personal events
• Online library and learning budget
• Additional benefits according to company policy

Stack & operators