Retention Manager

A leading poker room in the CIS and official representative of GG Poker is looking for a Retention Manager to build CRM and retention from scratch. The role includes auditing current communications, developing retention strategy, launching email and push campaigns, segmentation and personalization.

What you'll do

• Conduct an audit of current user communications and CRM processes.
• Build CRM and retention direction practically from scratch.
• Develop a communication strategy for various user segments.
• Create and launch email, push and other retention chains.
• Develop retention, reactivation and return mechanics for users.
• Work with audience segmentation and personalization of communications.
• Analyze the effectiveness of CRM activities and look for growth points.
• In the future, form your own team and develop the direction as a separate function within the company.

What we need

• Confident written and spoken English.
• At least 3 years of experience in CRM Marketing / Retention Marketing.
• Experience in Poker, Casino, Betting or other iGaming verticals.
• Basic knowledge of HTML and email layout.
• Experience independently building CRM processes and communication scenarios.
• Deep understanding of retention mechanics and user lifecycle.
• Practical experience in audience segmentation and communication personalization.
• Understanding of the technical side of CRM tools and processes.
• Ability to independently build processes and take responsibility for results.

What's in it for you

• Fully remote work.
• Opportunity to relocate to Dubai after probation.
• Opportunity to build the CRM direction from scratch and influence its development.
• Compensation for learning and professional development.
• Compensation for necessary services and work tools.

Stack & operators