Head / Team Lead of Media Buying (iOS Utilities | Subscriptions)

The company is seeking a Head of Media Buying / Team Lead with experience in iOS utility apps with subscription model. The role involves developing traffic acquisition strategy, running campaigns, analyzing metrics, and scaling results. The position is based in Cyprus with relocation assistance after probation.

What you'll do

• Develop traffic acquisition strategy for iOS utility apps
• Launch, optimize, and scale advertising campaigns
• Analyze funnels, cohorts, and product metrics
• Work with subscription model and monetization
• Test new GEOs, creatives, and traffic sources
• Develop processes and share expertise with the team

What we need

• 5+ years of experience in Media Buying / Performance Marketing
• Recent experience with iOS Utilities
• Deep expertise in Subscriptions
• Strong experience with Facebook Ads or other sources
• Hands-on experience with AppsFlyer and understanding of Apphud
• Excellent knowledge of metrics: Cost per Trial, Cost per Subscription, LTV, Retention, Cohort Analysis
• Analytical approach and ability to make data-driven decisions

Nice to have

• Experience with Unity Ads, Mintegral, AppLovin, Appnext
• Work with other paid traffic sources
• Experience building and scaling a team

What's in it for you

• Product in the fast-growing iOS Utilities niche
• Opportunity to influence strategy and direction
• Strong team and fast processes
• Work in Cyprus or relocation assistance after probation

Stack & operators