Media Buyer (TikTok Ads | Retargeting | iGaming)

A product team developing and promoting own digital products on international markets is looking for a Media Buyer with experience in TikTok Ads (retargeting). Working with mobile apps, using modern advertising tools: In-App, Google Ads, TikTok Ads, DSP, etc.

What you'll do

• Launching and optimizing advertising campaigns in TikTok Ads (retargeting)
• Working with audience segments (Non-FTD, Active, Non-Active, etc.)
• Scaling profitable bundles and turning off ineffective ones
• Analyzing key metrics (CPA, ROI, CTR, CR)
• Preparing briefs for creatives and testing hypotheses
• Monitoring audience fatigue and updating creatives
• Interacting with design, analytics, and accounting
• Managing multiple GEOs

What we need

• 1+ year experience with TikTok Ads (retargeting)
• Understanding of the funnel (registration → deposit → LTV)
• Experience in gray verticals (gambling / betting / similar)
• Proficient work with analytics and metrics
• Experience in setting tasks for creatives
• Independence and responsibility for results
• Experience working with different GEOs

What's in it for you

• Competitive salary + performance bonuses
• Flexible schedule / remote
• Training and development
• Participation in international projects

Stack & operators

Target geo