Team Lead / Head of Media Buying Facebook

The employer is looking for a Team Lead / Head of Media Buying for the Investments / Binary Options vertical, running traffic to Tier 1–2 and Europe GEOs. The role involves managing a team of media buyers, controlling spend and KPIs, and scaling profitable funnels on large budgets. Only candidates with hands-on Binary Options / Finance experience and team management experience will be considered.

What you'll do

• Set goals and control results for each buyer
• Control spend, KPIs and traffic quality
• Analyze funnels and identify growth points
• Build testing and scaling strategy
• Allocate ad budgets across the team
• Own the ad infrastructure, farms, accounts and moderation
• Collaborate with design, production and tech teams
• Participate in hiring, onboarding and development of new buyers
• Scale the department and grow overall traffic volume

What we need

• 1+ year of experience managing a team of media buyers
• Hands-on experience with Tier 1–2 GEOs
• Deep understanding of testing, analytics, optimization and scaling of funnels
• Ability to manage team KPIs and make data-driven decisions
• Experience allocating budgets and controlling daily spend
• Ability to systematically find growth points and scale profitable funnels
• Understanding of funnels, landing pages, creatives and working with a production team
• Skill in training, developing and supervising media buyers
• Proven cases and stable results
• Hands-on experience in Binary Options / Finance

What's in it for you

• Base salary + high percentage of team results
• Large ad budgets for scaling
• Ready-made infrastructure and team support
• In-house design and production department
• Fast implementation of new hypotheses
• Minimal bureaucracy and direct influence on the vertical's strategy
• Opportunity to build and scale a strong buying department of your own

Stack & operators

Target geo