Head of Content Production

An international group of companies is looking for a Head of Content Production for a new project in Astana. The employer is building an AI platform for marketing — generating videos and creatives via neural networks (avatars, lipsync, auto-editing) — and is launching a small team that tests short videos at real scale to find what works and uses that data to train the product. The role is to build a content pipeline from brief to published video and reach analysis, not to handle brand strategy or community management.

What you'll do

• Build and maintain the pipeline: brief → production (volume) → publication by calendar → reach measurement → winner detection → winner scaling.
• Form and lead a team of creators/reels makers (2–3 at the start, with further growth), set up briefs, quality gates, and weekly quotas.
• Implement an AI production pipeline (avatars/video generation: HeyGen/Creatify class).
• Maintain metrics: output volume, share of 'winners', cycle speed 'brief → publication'.
• Conduct weekly analysis of 'what worked / why' and report to the owner.
• Tag winning content and hand it over to performance / product teams.

What we need

• 2+ years of experience leading an SMM/content team.
• Deep understanding of short vertical video (Reels / TikTok / Shorts): formats, hooks, what drives reach.
• Working with reach/engagement metrics and data-driven decisions (not 'by taste').
• Skill in hiring and managing creators, setting briefs, and controlling output pace.
• Organization and system-thinking: the pipeline and calendar matter more than inspiration.

Nice to have

• Experience launching a direction from scratch.

What's in it for you

• Official employment in a company that is a resident of Astana Hub.
• Founder role of the direction: you build the team and process your way, with direct contact with the owner.
• Work with a cutting-edge AI product (neural networks are a working tool, not an experiment).
• Adaptation period to comfortably get to know the product and the company.
• Fast and straightforward hiring process — interviews are conducted promptly with feedback.

Stack & operators