Lead Retention Manager / CRM Manager

The company is looking for a talented Retention Manager to develop and implement player retention strategies. The role includes setting up CRM campaigns, managing loyalty programs, and analyzing the effectiveness of retention activities. Requires 2+ years of experience in iGaming.

What you'll do

• Development and implementation of player retention strategies based on segmentation and behavioral analysis.
• Configuration and launch of automated CRM campaigns.
• Development and management of loyalty programs, cashback, and personal bonuses.
• A/B testing of communications, offers, and trigger chains.
• Preparation of reports on the effectiveness of retention activities.

What we need

• 2+ years of experience in player retention in iGaming.
• Experience with CRM systems and marketing platforms.
• Experience with email marketing services.
• Understanding of unit economics and cohort analysis.
• Basic knowledge of SQL for segmentation and data extraction.

What's in it for you

• Remote work with flexible schedule.
• Competitive salary based on interview results.
• Long-term strategy with customer base, transparent regulatory framework.
• Ready-made infrastructure for user communication.
• Creative freedom in campaign development and support for experiments.

Stack & operators