Senior CRM & Retention Manager

An international product iGaming company, actively growing in Tier-1 and LATAM markets, is looking for a Senior CRM & Retention Manager. The role involves influencing player retention strategy, developing new mechanics, testing hypotheses, and growing CRM as a full-fledged business function. Work format: remote, Europe, or Cyprus, salary up to 3,000 EUR + bonuses.

What you'll do

• Develop player retention and reactivation strategy across all lifecycle stages
• Design and launch automated CRM scenarios (Welcome, Retention, Reactivation, Upsell, etc.)
• Segment players by behavior, activity, value, and lifecycle (RFM, VIP, LTV)
• Develop personalized communications, bonus mechanics, promotions, and gamification elements
• Plan CRM campaigns and test new hypotheses
• Analyze effectiveness of CRM activities (Retention, ARPU, LTV, Open Rate, CTR, CR, ROMI, etc.) and identify growth opportunities
• Work closely with Product, Marketing, VIP, and Analytics
• Influence development of CRM processes and propose new solutions

What we need

• At least 3 years of experience as CRM / Retention Manager in iGaming
• Deep understanding of player lifecycle, retention, and CRM metrics
• Experience with CRM platforms (Smartico, Optimove, Emarsys, Braze, or similar)
• Practical experience in segmentation, automation, and personalization of communications
• Ability to make data-driven decisions and independently lead the CRM function
• English — Upper-Intermediate (B2) or higher

Nice to have

• Experience working with LATAM
• Knowledge of Spanish, German, or Greek
• Experience building CRM strategy and developing the retention function

What's in it for you

• Work in an international iGaming project with high growth pace
• Flexible work format: Cyprus, Europe, or Ukraine
• Opportunity for relocation to Cyprus (optional)
• High degree of autonomy and ability to influence the development of the CRM function
• 21 days of paid vacation per year, 3 additional days off, 25 days of paid sick leave

Stack & operators

Target geo