Head of CRM

An international iGaming platform with online casino and sports products is looking for a Head of CRM. The role leads the CRM function and owns player retention, communication effectiveness and campaign profitability. Office in Tbilisi; candidates from other countries are offered a remote start during the probation period followed by relocation to Georgia.

What you'll do

• Build CRM strategy across all player lifecycle stages: onboarding, first-to-second deposit conversion, retention and reactivation
• Lead the CRM team, build processes and own the function's results
• Create and optimize automated campaigns across email, SMS, push and onsite
• Develop behavioral segmentation and personalization, coordinate with the VIP team
• Plan the promo budget, build forecasts and control deviations from plan
• Analyze bonus cost, GGR/NGR, margin and player LTV
• Evaluate campaigns via A/B tests, control groups and cohort analysis
• Review bonus mechanics and campaigns before launch
• Work with Finance, Payments, Fraud and Compliance: account for market restrictions, marketing consents, responsible gambling and bonus abuse

What we need

• 5+ years of experience in iGaming CRM / retention, including 3+ years in online casino CRM
• 2+ years of experience leading a CRM team and managing promo budgets
• Experience with international / offshore casino operators
• Ability to build automated campaigns and manage the player lifecycle
• Understanding of expected and actual bonus cost, GGR/NGR, margin and LTV
• Budgeting, forecasting and scenario modeling with transparent assumptions
• Ability to quantify the incremental profit generated by CRM campaigns
• Knowledge of marketing consent requirements, promo restrictions, responsible gambling and bonus abuse protection
• English at B2/C1 level

Nice to have

• Experience with Fast Track and/or Smartico, especially launching and maintaining campaigns in production
• Managing CRM for multiple brands
• Experience with the markets of Australia, New Zealand, selected Canadian provinces and Europe

What's in it for you

• Office in the historic part of Tbilisi
• Remote start during the probation period for candidates from other countries, followed by relocation to Georgia
• Flexible start of the working day
• Influence over CRM strategy, processes and the commercial results of an international product
• Competitive salary based on experience
• Support for professional growth

Stack & operators

Target geo