Head of Marketing / Growth (iGaming, CIS)

An iGaming project is looking for a Head of Marketing / Growth to build the marketing system from scratch and lead the marketing function across CIS markets. The role is dedicated to a single project: the person will assemble a team, manage acquisition channels and own the overall result of the function rather than running traffic hands-on.

What you'll do

• Develop the overall Marketing / Growth strategy for the project
• Define priority GEOs within CIS, target audience and promotion channels
• Build the marketing team and take part in hiring
• Manage the SEO / Affiliate / Media Buying / SMM / Content / UBT streams
• Set tasks for in-house specialists and external contractors
• Plan and allocate the marketing budget
• Define KPIs for channels and team members
• Monitor the marketing funnel and key metrics
• Launch and validate new hypotheses
• Analyze channel performance and decide on their development
• Scale working traffic sources and approaches
• Set up analytics and regular reporting on project results

What we need

• Experience in iGaming / Gambling and understanding of the market specifics
• Strong managerial competencies
• Ability to see marketing holistically and manage multiple channels systematically

Nice to have

• Experience leading a marketing team
• Building project marketing from an early stage
• Experience working with CIS GEOs
• Experience in SEO / Affiliate / Media Buying / SMM / Content / UBT
• Budget formation and control
• Work with analytics and marketing funnels
• Hiring and managing specialists and contractors
• Managing several promotion channels simultaneously

What's in it for you

• 100% remote work
• Work exclusively on a single iGaming project
• Freedom to build the team for the project
• Budget for testing and developing channels
• Freedom in hypotheses, tools and approaches
• Direct influence on the project's marketing strategy
• Opportunity to build and lead a full marketing function from scratch

Stack & operators

Target geo