Retention Manager

The employer, an online casino operator, is seeking a Retention Manager to build and execute a retention strategy from scratch. Responsibilities include player segmentation, bonus mechanics, VIP management, CRM communications, and analysis of churn and LTV. The role requires 2+ years of experience in iGaming retention/CRM, data skills, and English/Spanish.

What you'll do

• Build retention strategy from scratch: player segmentation, lifecycle, loyalty program
• Develop and launch bonus mechanics, promotions, tournaments for different markets
• Manage VIP players directly: personal offers, feedback, retention
• Set up CRM communications (email, push) by segments and triggers
• Analyze churn, LTV, DAU/MAU and promptly propose improvement measures
• Test hypotheses with the team and scale successful mechanics
• Participate in shaping product and marketing strategy

What we need

• Experience in retention/CRM in iGaming for at least 2 years
• Understanding of player lifecycle, retention psychology, and bonus economics
• Experience with CRM platforms
• Ability to work with data: segmentation in Excel/SQL at basic analyst level
• English / Spanish

What's in it for you

• Fully remote work
• Opportunity to build the direction from scratch and influence product strategy
• Competitive salary (paid in USD)
• Growth with the product: prospect to lead the Retention department

Stack & operators